Pearls of wisdom from an octogenarian who’s seen it all…
Specifically. Advertisers who don’t expect readers to know their arse from their elbow. And. Copy writers who don’t know squat about what they are writing
As an example – Gluten-Free Bakes (which is very praiseworthy). But what is the very first offered delight?
Since. When. Have. You. Baked. Christmas. Bloody. Pudding.
You steam it….
The best dog food in the world. Treat your doggo. Then it says Lucky the Labrador loves our food.
Only the Lucky in the photograph is a Golden Retriever. Not. A. Labrador.
*Sighs and reaches for a bottle of something fortifyingly high in alcohol*