The image that catapulted her to Internet stardom started out as a joke. She needed an avatar for her business – and her husband put her in one of the dresses she was attempting to sell and told her to look mean. He grinned at her from behind the camera.
“The face is brilliant, but it needs something else… I know.”
He disappeared for a moment, returning with an old chair leg adorned with some flex she recognised as coming from a broken electric iron.
When they stopped laughing sufficiently, she posed again.
And Whiplash Fashions got its public face.