He brought the world to fever pitch awaiting the seminal novel of the century. He studied the picturesque in his dress and posed for the press with beautiful women and erudite men. He dribbled words and paragraphs out across social media, and he argued his concept with cover artists and editors across the globe.
If anybody suggested the man was less genius and more inspired self-publicist they were shot down in flames.
Eventually his book appeared. It was beautifully designed, exquisitely illustrated and wholly incomprehensible.
The beauty of it, of course, was that nobody dared say they couldn’t understand…